Marketing & Sales
2 minute read
Cross promotions will raise awareness of your business in a positive manner. Every business has built a trusting relationship with their loyal customers. When they refer those customers to your salon or spa, they are connecting their reputation with your business.
Partnering with another business can also reduce promotional costs. Split the cost when you advertise together or mail out promotional postcards.
Your partner should either provide a different service/product to the same audience or serve a different target audience.
Think about your client’s needs and desires. Is there something that will complement the services you provide to them? For example if you run a hair salon, it may make sense to partner with a nail technician. Alternatively, you can team up with a business that serves a different target audience. Your clients may be interested in finding a quality barbershop for their husbands, and perhaps the barber has a few clients whose wives are looking for a new salon! Pay attention to your clients because they might give you some clues.
After identifying some potential businesses, you can then consider if the partnership will be balanced. Will their clients be similarly inclined to visit your business and possibly become loyal customers?
One caution is to ensure that your partnering businesses are in line with yours. Do they share a similar values? Do their prices align with your clients’ budgets? Remember that your clients trust that you have their best interest in mind.
